Customer Loyalty in the Digital Age with Jay Baer

Our guest this week is Jay Baer, founder of ConvinceAndConvert.com. Jay is a 24-year digital expert, a global keynote speaker and emcee, a New York Times best-selling author, a trusted advisor to dozens of brands, an active investor in tech startups,...

Show Notes

Our guest this week is Jay Baer, founder of ConvinceAndConvert.com. Jay is a 24-year digital expert, a global keynote speaker and emcee, a New York Times best-selling author, a trusted advisor to dozens of brands, an active investor in tech startups, and a member of the Word of Mouth Marketing Hall of Fame.

Jay stopped by to discuss how digital trends have changed marketing and customer relationships over the past few decades. His insight will help you no matter what business you’re in.

Links

Jaybaer.com

Convinceandconvert.com

Viewedit.com

Follow Jay on twitter @JayBaer!

On today's show…

4:25- How Best Buy revitalized their business by matching wits with Amazon

13:30- Jay Baer talks about how his career in digital marketing began with the sale of Budweiser.com

22:45- How the internet has made customers passive aggressive

32:30- Jay’s hard fast rule for replying to customers on social media

43:30- We discuss Jay’s upcoming book “Talk Triggers” and he explains how Cheesecake Factory capitalizes on word of mouth

52:00- How to stay current in an ever changing digital marketplace