Putting Yourself In Pole Position with Julia Landauer

This is a Sell or Die classic episode. Maybe you missed it the first time around. If you didn't, listen again. Repetition is the mother of mastery.

{Original Airdate June 29th, 2016} 

2015 NASCAR track champion and driver of the #54 Toyota Racing Camry in the NASCAR K&N Pro Series West, Julia Landauer joins us to discuss how she helped get her racing team in prime position by providing value to clients and launching a successful speaking career.

PLUS...selling sports is selling fun. The Vice President of Ticket Sales for the NBA's Charlotte Hornets stopped by the studio to discuss selling entertainment and what challenges he sees in his young sales staff and how to combat them.

On today's show...

11:33 - "If a driver doesn't come from a trust fund or really deep pockets, it's really hard to make it to the top" -  Julia Landauer on why she has to win in order to sell

16:04 - Learning the hard way about sponsorship

21:34 - Julie's speaking career origins

26:30 - The parallels in public speaking and driving race cars

This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. 

FREE E-BOOK: WHY PEOPLE BUY

Figuring out why people buy, is a thousand times more powerful than knowing how to sell. This eBook will give you the insight that will allow you to uncover the genuine buying motive of your customer, every time.

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show! 

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy