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Our guest expert this week is Tiffani Bova, sales evangelist at Salesforce and author of There's good customer service and then there's customer experience. Understanding the difference is critical in today's sales environment where products are...
Our guest expert this week is Tiffani Bova, sales evangelist at Salesforce and author of Growth IQ: Get Smarter About The Choices That Will Make Or Break Your Business
There's good customer service and then there's customer experience. Understanding the difference is critical in today's sales environment where products are increasingly becoming services that people use over and over again and e-commerce continues to grow and take market share.
Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and Wall Street Journal bestselling author. Tiffani has delivered over 400 keynote presentations on sales transformation and business model innovation to over 350,000 people around the globe.
This episode is brought to you by, Deathwish Coffee, the world's strongest coffee and the only brew we drink when we do the show. It's the only choice for the true Sell or Diehard!
On today's show...
3:25 - Jeffrey and Jen answer a Facebook Group question about dealing with objections when it comes to software sales
17:23 - Culture shifts can mean better sales in the long run
23:00- Customer experience must be a part of your businesses DNA
28:51 - How two buckets of thought can change your entire sales approach
38:13 - Growth is more thought than action
45:45 - Why Tiffani believes that you should hire people out of the hospitality industry for your sales team
50:12 - 55% of your time is spent on non-selling activities, Tiffani gives tips on how to best use that time.
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