Sales vs. Marketing with Brian Bachofner, CMO, MapAnything

Our guest this week is Brian Bachofner, Chief Marketing Officer of MapAnything, a geo-productivity platform in Salesforce that helps sales, service, and marketing teams increase revenue and boost productivity.

Brian is tired of seeing sales departments and marketing departments putting on an off-Broadway rendition of West Side Story. As the world of marketing has changed it’s brought it closer than ever to the world of sales. Find out why you should consider ending your war on marketing and start utilizing them to make more sales.

On today's show...

2:00 - Tips to close out your 4th quarter STRONG

8:05 - Marketing went from an art to a science. How does that affect the alignment with sales?

12:50 - “I think we overemphasize engagement...with content”

19:00 - How does Brian get his people ready to use social media to improve marketing AND sales?

25:30 - Jeffrey and Jen redefine content marketing so that it will actually WORK for you.

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Follow Jeffrey on twitter and instagram @gitomer

Follow Jennifer on twitter and instagram @jeninanyminute

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Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Gitomer Gold Webinar Series: https://go.gitomer.com/gitomer-gold