The Art of Sales, the Follow Up, and Closing with Jeff Shore

When it comes to sales, the key is always in the follow-up. In episode 510 of the Sell or Die Podcast, we have Jeff Shore as a guest. Jeff is a writer, consultant, podcast host of The Buyer’s Mind, and just released his new book called Follow Up and Close The Sale. We will be talking about the science of the follow-up and the close when it comes to sales.

Some key points we discuss include:

• It’s important to acknowledge that buyers may have different motivations, but it always comes down to an emotion-based decision.
• Everyone’s afraid of intrusion marketing - but if you are adding value to your customer you are not intruding.
• It doesn’t matter what way you follow up if you’re not putting in the genuine effort, the follow up isn’t going to get you anywhere.

When it comes to closing the sale, follow up is key. Any ordinary follow up is not going to work, you must put effort, value, and creativity into your follow up with your customers. And for even more guidance on doing just that, don’t forget to tune in to episode 510 of the Sell or Die Podcast to learn even more about all the points outlined above.

See you next week for another episode of Sell or Die!

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CONNECT WITH JEFF SHORE:

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Follow up and Close the Sale book